More than ever, digital is a critical component for every organization. Connecting with customers, building community, and ensuring supplier relationships in “the new normal”.

If you’re like me you’re already tired of hearing the phrase “the new normal”, but that’s how we tell ourselves we’re going to be ok. We need that reassurance that there is…or will be, normalcy to our lives, even if it’s like nothing we’ve ever experienced before. 

For several decades now there’s been a slow but methodical migration to digital – websites, social media, work from home. Then a few months ago “BOOM” that pace of migration was kicked into hyper-speed. Now organizations of every shape and size are rushing to build out their digital platforms – creating community for their customers as well as their stakeholders and partners. Leveraging social media not only to promote themselves but utilizing social proof through influencers.